We Inform and Comment -
©2017, 2019 MWA & Krystelle Kreativ
History and Ownership
Peugeot as a brand-
Notably, Peugeot family members have featured in the management of the company since inception, a fact which has irked certain groups of individuals and the French Government over the years -
Current major car/LCV brands held by Groupe Peugeot include Citroen, DS, Vauxhall, Opel (Vopel) and it is currently rumoured that following recent structural management problems at FCA (Fiat-
CEO (Carlos Tavares) was parachuted into the Peugeot Group in 2014 following the latest French re-
Brands and Brand Equity
Citroen (in Edit and process)
DS Links to current car road tests……..DS 7, DS 3
Peugeot (in Edit and process)
Distribution Networks -
Manufacturer/brand operations are generally keeping their physical distance from retailers. A number of direct ‘sales’ sites via the internet including social media in which finance schemes and ‘special editions’ are push-
At retailer level, there is a complex and uneasy mix of competing solus dealers, small dealer groups and Succursales (PSA -
Retailer (physical) standards of a traditional character are vigorously enforced. This has caused too many dealer defections in important markets, leaving total market share withering on the vine. Buyers consider the complexity/cost of reaching franchised service points, and the frequency required, which may be somewhat greater than average.
The following opinions are taken from analysis of customer interviews, our own Omnibus Survey data, discussions with independent service shops and dealer groups, thus generalised trends are discernable from this data. They should still not however be considered to be exhaustive.
Retail coverage and quality has led to too many retail and fleet customer defections from the mainstream Peugeot and Citroen brands. This is coupled with real and persisting rumours of product quality and reliability concerns. This is particularly focused upon unreliable electronics and a range of in-
There are clear signs that following a concerted programme within the whole Groupe Peugeot, product design, specification and build quality is leading to very high quality and reliable vehicles within their respective markets, although in typical ‘Brit’ fashion, pub talk says any French product is to be avoided at all costs. Brits LOVE pub talk!