We Inform and Comment -
©2017, 2019 MWA & Krystelle Kreativ
History and Ownership
Peugeot as a brand-
Notably, Peugeot family members have featured in the management of the company since inception, a fact which has irked certain groups of individuals and the French Government over the years -
Fortunately, some degree of stability now reigns within Groupe Peugeot and it is hoped this will be permanent. Governments and their politicians need to recognise that interfering in corporations is way outside their areas of expertise and will only have negative results. A political and economic interference concomitant with Brexit, for which Peugeot remains coldly and fully prepared to cut off the sick man of Europe. Rumours have it (November 2019) that the joint venture with Dong-
Current major car/LCV brands held by Groupe Peugeot include Citroen, DS, Vauxhall-
CEO (Carlos Tavares) was parachuted into the Peugeot Group in 2014 following the latest French re-
The current position is a progressively commonalised light commercial vehicle ranges leading to shared design and production costs. Platform-
In July 2019 PSA is opting to become a ‘European’ company suffixed Societe Europeane’ -
Brand Nameplates -
Alfo Romeo -
Distribution Networks -
Manufacturer/brand operations are generally keeping their physical distance from retailers. A number of direct ‘sales’ sites via the internet including social media in which finance schemes and ‘special editions’ are push-
At retailer level, there is a complex and uneasy mix of competing solus dealers, small dealer groups and Succursales (PSA -
In the UK, retailer standards of an expansive and traditional character are vigorously enforced, This is out of step with current economics and consumer buying behaviour. There has been dealer attrition in important markets, leaving total market share withering on the vine. Buyers now carefully consider the complexity/time/cost of reaching franchised service points and the frequency required, which may now be somewhat more distant than average.
The following opinions are taken from analysis of customer interviews, our own Omnibus Survey data, discussions with independent service shops and dealer groups, thus generalised trends are discernable from this data. They should still not however be considered to be exhaustive.
Retail coverage and quality has led to too many retail and fleet customer defections from the mainstream Peugeot and Citroen brands. This is coupled with real and persisting rumours of product quality and reliability concerns. This is particularly focused upon unreliable electronics and a range of in-
There are clear signs that following a concerted programme within the whole Groupe Peugeot, that product design, specification and build quality is leading to highly desirable and reliable vehicles within their respective markets, although in typical ‘Brit’ fashion, pub talk says any French product is to be avoided at all costs. Brits just LOVE pub talk, example Brexit!