We Inform and Comment -
©2017, 2019 MWA & Krystelle Kreativ
History and Ownership
As stated in the header article on the PSA Group, the Peugeot brand has been around for 200 years in one form or another. There has been a long history in cars,with Peugeot often being the innovators certainly within France and often aspiring to European ambitions.
An entry to the USA in the 1970’s proved a financial disaster with a failure to understand the uniquely perceived needs of a quite different market, and also very importantly the inbuilt chauvinism of the American car buyer of that period. Peugeot were also up against the early invasion of Japanese brands into that market.
Different managements have changed the brand message far too many times, to the extent that a definition today looks subject to extended discussion. We have been given the messages ‘French’ ‘sporty’ ‘luxury’ ‘fleet’ and so on, too frequently. The current ‘take’ on this brand is possibly ‘traditional, high quality and specification at a sensible price’, but the danger is in invading DS brand territory.
Notable Past Models
205 Gti -
406 Coupe -
407 Coupe -
Current Model Ranges